After tasting sweet success with its glucose powder brand Glucovita, Wipro Consumer Care & Lighting (WCCL) now plans to launch the product in tablet form as well, a senior executive has said. “We are going to launch a Glucovita tablet. You can have two tablets and get instant energy. You will not need water with it which makes it very easy on the go. We will be launching this product in the next two Weeks,” WCCL Senior Vice-President Mr Anil Chugh told . He did not divulge the pricing of the product but said it will be launched in Tamil Nadu first, before rolling it out nationally.
“We will be doing it in Tamil Nadu first and then expand it as we go along. By the end of the year it will be rolled out across the country,” Mr Chugh said. Wipro had acquired Glucovita from Hindustan Unilever for Rs 5 crore in 2003.
The maker of Santoor brand of soaps plans to introduce face wash under the same brand during the current fiscal. “We will be strengthening Santoor brand in face wash as well and will be launching it in FY13 definitely,” he said. WCCL currently sells soaps, talcum powders, deodorants and hand wash under the Santoor brand. The FMCG player is also betting big on the male grooming category and plans a national roll out of Aramusk soaps this fiscal “Right now it is sold in West Bengal. We will be taking Aramusk as a lead brand in male grooming segment and launch it nationally in next two to three months,” Mr Chugh said.