Resurrecting from the ban period, Nestle India wants to play safe and is removing any controversial messages on packets of Maggi noodles.
Now, packaging of Maggi noodles no longer states that it is a source of protein and calcium, whereas it is replaced by ‘Consume along with fruit and milk’.
Nestle India also removed ’70g of Maggi masala noodles provides 10% RDA (recommended dietary allowance) of protein and 18 per cent RDA of calcium’ from Maggi noodles.
However, Nestle India told ET that this message was already on the packs, way before Maggi was banned.
“Product packaging is a good medium and can be used effectively to educate and inform consumers. There is no change in protein and calcium content in Maggi noodles but our consumer insights indicate that the message of balanced diet is more relevant for consumers. The reference to milk and fruit as part of a balanced diet is being made since Dec 2014 and we talk about quality and balanced diet on Maggi noodles,” a spokesperson told ET in an email.
Experts point out that Nestle India doesn’t want to go wrong anywhere. This approach is the result of Nestle India’s renewed focus on quality issues which let to the ban on arguably one of their most famous sub-brands Maggi. The newer references seem to be a sure shot way of pleasing consumer redressal forums and to avoid any further controversies.
But, it is noteworthy that hardly anyone consumes noodles with milk or fruits. It is yet to see how this message will go down with consumers.