The report titled “India Online Consumer Electronics Market Outlook to 2020 – Lucrative Discounts and Escalating Internet Users to Foster Growth” provides a comprehensive analysis of the various aspects such as market size of India online consumer electronics market, online mobile phones and accessories market, online home and kitchen appliances market, online computers and peripherals market and online photographic equipment and accessories market.
Online mobile phones and accessories market in India which is driven by flash sales and aggressive promotional strategies, adopted by online retailers, registered revenues of USD ~ million in FY’2015. The share of mobile phones and accessories in the revenue of India online consumer electronics market during fiscal year 2015 was registered as ~%. The online mobile phones and accessories market in India has grown at a CAGR of ~% from INR ~ million in FY’2012 to INR ~ million in FY’2015.
Online sales of home and kitchen electronics have witnessed tremendous growth over the review period FY’2012-FY’2015. Heavy discounts on appliances and cash on delivery mode of payment offered by online retailers have proved to be very advantageous in driving sales. Exchange offers on products such as washing machines and food processors have also been beneficial in attracting customers towards the online market.
The online computers and peripherals market in India has progressed at a slow pace over the past four years. The growing sales of tablets, while the declining sales volumes for desktops and laptops have led to a stir in the growth of this market. Overall, the market has enlarged at a moderate CAGR of ~% during the review period FY’2012-FY’2015 and is anticipated to display reasonable growth in the near future.
The online photographic equipment and accessories market in India has stumbled during the period FY’2012-FY’2015. The market segment witnessed a CAGR of ~%, which is quite low in comparison to growth in other product categories. With the growing popularity of smartphones and tablets in the Indian market, sales of cameras through online and offline channels started declining gradually. Within a period of four years the contribution of this segment to the market revenue declined to a mere ~% by FY’2015 from ~% in FY’2012.
India online consumer electronics market is comprised of various players competing on the basis of price. The market has been majorly dominated by three major players which include Flipkart, Snapdeal and Amazon. Market revenues of Flipkart have increased noticeably from INR ~ million in FY’2012 to INR ~ million in FY’2015, making it the largest player in the online consumer electronics space. Snapdeal was the second largest player in FY’2015. Amazon India, a part of Amazon.com Inc contributed nearly ~% to the revenue of India online consumer electronics market in FY’2015.
The market for online consumer electronics in India is progressing at a brisk rate. The rising income level and growing influence of social media is expected to drive consumers’ interests in latest devices and thus increasing spending on consumer electronics. Revenues from the online consumer electronics market in India are expected to expand to INR ~ million in FY’2020, growing with a CAGR of ~% from FY’2015 to FY’2020.
Key Findings in the report:
– The most popular product categories sold online were mobile phones and accessories.
– During FY’2015, the number of orders of consumer electronics made through mobile apps was recorded at 55.0%.
– In the online computers and peripherals market, Indians mostly purchased tablets, phablets and printers which were priced at an average of around INR 10,000.
– In India, consumers prefer buying electronics during festivals such as Navratri, Diwali, Gurupurab and Christmas for personal use as well as for gifting purposes. The period from September to December 2014, accounted for more than 50% of the orders for consumer electronics placed online.